The Launch of a Golf Brand Episode 3: The Big Reveal

Go behind the scenes with the Toulon Design team as they debut their brand and unveil their new eCommerce website among industry heavyweights at the 2016 PGA Merchandise Show in Orlando, FL. Presented by Squarespace.

Released on 3/9/2016

Transcript

00:00
(smooth music)
00:06
We're getting ready to go to the PGA show
00:08
that's the Superbowl
00:10
for what we do.
00:12
When you're getting ready to launch a product
00:14
and bringing all of the assets together
00:17
I guess if there's any anxiety it's
00:19
you know, have we checked all of the boxes?
00:21
But we've been working all day, every day
00:23
for this moment for a long time now.
00:26
We've got experience,
00:27
we know what the golfers are looking for
00:29
we feel like we've done our homework.
00:32
Putting is such an important part of the game,
00:35
and so of course the way a putter
00:36
sounds and looks and feels and ultimately performs,
00:39
but it's also how much confidence you can inspire
00:42
in a golfer because when they feel better about it,
00:44
they definitely perform at a higher level.
00:46
Now you have an interesting mill pattern
00:48
[Woman] Right On the putters
00:49
From the moment of impact that shock and the vibration,
00:51
which is frequency and sound,
00:53
if we could dissipate it through a mill pattern
00:56
you'd hear less and if you hear less
00:57
it's gonna feel softer.
00:59
25 different mill patterns before
01:00
we ended up with one and golfers love it.
01:04
Consumers now are more interested
01:06
in going online and learning about your company,
01:09
going online and actually purchasing your products.
01:12
We're new so we don't have a super wide distribution, right?
01:15
So, for them to be able to go online and
01:17
see our product and all of our technology
01:20
and hear the story told,
01:21
it's really impactful to the golfer.
01:24
It allows you to run your business
01:25
in a very new and different way so it's exciting.
01:29
How are you man?
01:30
Thank you, thanks for comin. Your stuffs up here right?
01:31
Yes, yeah. Okay bye. Okay, good.
01:33
There's interest there for sure
01:34
worldwide, 'cause we're gonna launch in Japan as well.
01:37
I know you guys have a nice relationship
01:38
[Man] And that's funny
01:39
Yeah, it's unbelievable.
01:42
This is Toulon Design and it's myself
01:44
and it's two of my sons
01:45
and a long time family friend, it's us.
01:48
It's our blood, our heart, our soul, our resources,
01:52
it's our life.
01:54
As you grow it's really easy for things to
01:57
sort out of control with it.
01:59
I think it's really important that
02:01
companies stay very grounded so
02:04
we're a golf company, we're a putter maker.
02:06
That's who we are.
02:06
At the very heart of it,
02:08
we design and create and manufacture
02:11
the most beautiful and best performing
02:13
putters in the world for golfers
02:15
that are really serious about the game.
02:17
That's who we are and we're gonna
02:18
stay really focused on that
02:20
and as long as we do that and
02:22
just continue to make sure that our message
02:24
gets out in front of the people
02:26
where it really makes a difference then
02:28
I don't think we have anything to worry about
02:29
and I don't see that culture changing.
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