The Launch of a Golf Brand Episode 3: The Big Reveal
Go behind the scenes with the Toulon Design team as they debut their brand and unveil their new eCommerce website among industry heavyweights at the 2016 PGA Merchandise Show in Orlando, FL. Presented by Squarespace.
Released on 3/9/2016
We're getting ready to go to the PGA show
that's the Superbowl
for what we do.
When you're getting ready to launch a product
and bringing all of the assets together
I guess if there's any anxiety it's
you know, have we checked all of the boxes?
But we've been working all day, every day
for this moment for a long time now.
We've got experience,
we know what the golfers are looking for
we feel like we've done our homework.
Putting is such an important part of the game,
and so of course the way a putter
sounds and looks and feels and ultimately performs,
but it's also how much confidence you can inspire
in a golfer because when they feel better about it,
they definitely perform at a higher level.
Now you have an interesting mill pattern
[Woman] Right On the putters
From the moment of impact that shock and the vibration,
which is frequency and sound,
if we could dissipate it through a mill pattern
you'd hear less and if you hear less
it's gonna feel softer.
25 different mill patterns before
we ended up with one and golfers love it.
Consumers now are more interested
in going online and learning about your company,
going online and actually purchasing your products.
We're new so we don't have a super wide distribution, right?
So, for them to be able to go online and
see our product and all of our technology
and hear the story told,
it's really impactful to the golfer.
It allows you to run your business
in a very new and different way so it's exciting.
How are you man?
Thank you, thanks for comin. Your stuffs up here right?
Yes, yeah. Okay bye. Okay, good.
There's interest there for sure
worldwide, 'cause we're gonna launch in Japan as well.
I know you guys have a nice relationship
[Man] And that's funny
Yeah, it's unbelievable.
This is Toulon Design and it's myself
and it's two of my sons
and a long time family friend, it's us.
It's our blood, our heart, our soul, our resources,
it's our life.
As you grow it's really easy for things to
sort out of control with it.
I think it's really important that
companies stay very grounded so
we're a golf company, we're a putter maker.
That's who we are.
At the very heart of it,
we design and create and manufacture
the most beautiful and best performing
putters in the world for golfers
that are really serious about the game.
That's who we are and we're gonna
stay really focused on that
and as long as we do that and
just continue to make sure that our message
gets out in front of the people
where it really makes a difference then
I don't think we have anything to worry about
and I don't see that culture changing.