The Launch of a Golf Brand Episode 2: Designing the Best Putter in the Game

Putters are the ultimate expression of the soul of the game. The superior passion, dedication and knowledge of the Toulon Design team makes their premium milled putter line unlike any that the golf industry has seen before. The clean, sophisticated design of Toulon Design putters is complemented by the brand's exceptional eCommerce website. Presented by Squarespace.

Released on 3/9/2016

Transcript

00:00
(rhythmic music)
00:19
[Narrator] I've been designing golf clubs
00:20
now for quite some time.
00:22
I think my name is on over 80 patents, so.
00:25
People ask all the time, why putters?
00:27
Putters are just, it's the ultimate expression
00:29
of the soul of the game.
00:32
Think of all of the great moments or the important moments
00:35
because some of them were unbelievably tragic,
00:39
and then some of them, they're just such joy
00:41
and elation and celebration.
00:43
It's almost always happened when
00:45
somebody had a putter in their hands.
00:49
Golfers have incredibly high expectations
00:52
when they see any new product.
00:54
Because I've been in the business for a long time
00:56
I think the bar is going to be set relatively high
00:59
when people see our products for the first time.
01:01
That's incredibly rewarding and it's humbling
01:03
to be quite frank.
01:05
I think our club has a lot of stability.
01:07
It felt solid, it has an awesome sound
01:10
and kind of a classic look, a lot of stuff working with it.
01:13
There's putters out there that look beautiful
01:16
but they don't perform the way that they could
01:18
and I think we bring both of those things to the table.
01:20
It really starts with the technology we've
01:22
put into our club.
01:23
We wanna have a beautiful product, but the most
01:25
important thing is we want it to perform
01:28
better than anything else out there.
01:30
[Narrator] When we started Toulon Design, you know,
01:31
it's us, it's just us,
01:33
and we've got to come up with the ideas
01:35
and work with these people
01:36
and be curious enough to go search out
01:38
for new thinking and just this, sort of, tandem curiosity
01:42
on what can we do to make these products, these putters,
01:45
different and more impactful to the golfer.
01:48
That's all that matters, how does the golfer feel?
01:51
Working with Sean has been just incredible.
01:53
The level of detail he expects
01:55
and the level that we can put out, is just extreme.
01:59
And we've been able to hit the marks
02:01
and make the putter absolutely perfect.
02:04
[Narrator] We were inspired by just
02:06
really clean, sophisticated design.
02:09
That's one reason why Squarespace
02:11
was just such a natural fit.
02:12
When you go on and you see their templates
02:14
they're just, they're magnificently beautiful and clean.
02:17
We believe that great design isn't because you
02:20
can add more stuff to something,
02:22
it's because there's nothing left
02:23
to take away from it.
02:25
It boils down to the heart and soul of the game
02:27
and when you can work on these clubs and kind of
02:30
pour your heart into it, and see it then come out
02:33
in front of you on a piece of metal
02:34
that's perfectly formed, it's a really awesome experience.
02:38
We're excited about what the future holds.
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