The Launch of a Golf Brand Episode 4: A Well-Oiled Machine

Toulon Design is committed to making the best putters the game of golf has ever seen. The heart, the soul and the passion that the team puts into their putters extend into every aspect of their burgeoning business. From meeting with retailers to analyzing metrics to delivering product, Sean Toulon is on track to creating a legacy. Presented by Squarespace.

Released on 3/9/2016

Transcript

00:00
(slow tempo piano music)
00:07
My inspiration comes from
00:08
the opportunity to really make a difference.
00:11
We hear all the time,
00:12
equipment can't get any better.
00:14
We're at the end.
00:15
There's no more good ideas.
00:16
They've all been used.
00:17
We just don't believe any of it.
00:19
When people say that,
00:20
I just think you know what,
00:21
they just gave up, they stopped looking.
00:23
So these are the first hundred Madisons
00:25
to come off the machines, really special.
00:27
Yeah, all the level of detail in here is excellent.
00:30
There's just so much emphasis put on quality.
00:33
I think when golfers see our product
00:35
and hit a putt with it for the first time,
00:37
I think they're gonna feel the heart,
00:38
the soul, the passion.
00:39
I just think they're gonna feel the same things
00:41
that we felt when we built the products
00:43
and designed them,
00:44
and ultimately created
00:45
what we think are the best putters in the world.
00:47
Hey, our putters came in.
00:48
Hey Jay, how are you? How's it going.
00:50
Good, good, good.
00:51
I'm doing great, how are you?
00:52
Good.
00:52
When you walk into a golf shop
00:54
and you see your product there.
00:56
And then when you see people around your display,
00:59
and you just listen to what they have to say,
01:02
that kinda makes you melt.
01:04
It's nice, it feels great in the hands.
01:05
Doesn't it?
01:05
Yeah, the whish is perfect.
01:07
Did you like it? Yeah.
01:08
The feedback has been incredible.
01:10
You know we're a little guy
01:11
right up against a bunch of people that
01:13
have got far more resources than we do.
01:15
But we can make a difference,
01:16
and we know we can.
01:18
So when we hear that from the best players in the world,
01:21
that's the validation that
01:23
anybody would be proud to have,
01:24
and we're getting that.
01:25
We've got a total of five models in right-handed
01:27
and two in left-handed,
01:28
so we've got a smaller mallet too.
01:30
Like any growing company,
01:32
it's really important to understand
01:35
where your business is coming from,
01:37
what's generating the activity.
01:39
With Squarespace it's just very simple.
01:41
The analytics are right there.
01:43
It's just such an intelligent system
01:46
that we can see pretty much everything.
01:48
So it's been a great tool for us
01:49
to really help fuel our growth.
01:51
We're excited about the future because of it.
01:56
To watch this come to life has
01:58
really been a learning experience,
01:59
but it's a dream come true.
02:02
You know at times, it's been exhausting.
02:04
It's tiresome, it's hard,
02:06
but it's rewarding.
02:07
I think you have to enjoy the journey.
02:10
It's been really, really fun,
02:12
and I wouldn't change it for anything.
02:16
I never really ever thought about
02:19
doing something and creating a legacy.
02:22
And then, my kids came to me and said,
02:25
hey I think we should start a golf company.
02:27
Then it hit me that we could do something
02:29
that would be really special
02:31
and that it could live way beyond my time.
02:34
To have the kids just be so emotionally
02:37
connected to it and just so driven.
02:40
I get a little emotional just thinking about it.
02:42
It's a lot.
02:44
(medium-tempo rhythmic piano music)
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