Drivers: TaylorMade M1

Golf Digest equipment editors Mike Stachura and E. Michael Johnson discuss the TaylorMade M1, which earned gold medal honors on the 2016 Golf Digest Hot List.

Released on 2/2/2016

Transcript

00:00
(upbeat music)
00:06
You know what I hate?
00:07
Everybody talks about how much they love adjustability,
00:10
but then they get scared because it gets complicated.
00:12
Well, it's complicated because they're trying
00:14
to make it work for me or for you,
00:16
and what TaylorMade's M1 does is make a driver
00:20
that can work for everybody.
00:22
How they do it is with adjustability, right?
00:24
They've got weight in the sole in two different tracks.
00:28
One corrects left and right misses,
00:30
so your hook and slice is corrected by sliding
00:33
the weight in either direction.
00:35
The other is an up and down correction,
00:37
so you can lower the flight or raise the flight
00:38
by sliding the weight forward and back.
00:40
Yeah, there's no doubt
00:42
it's got adjustability up the wazoo.
00:44
I mean it's amazing what they've done,
00:46
but you turn it over and everyone's gonna look at this
00:48
black and white cookie that they've got going on here.
00:52
And, as we talked about with a lot of other drivers,
00:54
a carbon composite crown, that's gonna save you weight,
00:58
but what it also does here is it gives you this look, right?
01:02
And there's a defined reason for that,
01:05
that I know you're expert in.
01:06
What TaylorMade researchers found out was,
01:08
if you've got this contrast color,
01:11
this has an appearance of being more open at address.
01:14
People will naturally swing that to close it,
01:18
and they're going to hit it straighter,
01:19
they're going to get more power,
01:20
more release going into the ball.
01:22
They're actually going to hit the ball farther
01:24
when a club looks more open.
01:26
Yeah, no doubt about it, and this club run away number one
01:30
in sales it's first month out, which wasn't surprising.
01:34
It got a big boost when Jason Day put it in play
01:37
at the BMW Championship, won the golf tournament.
01:40
Here's a guy who, just a few weeks earlier,
01:42
won his first major at the PGA Championship,
01:45
goes and switches drivers, goes out and wins,
01:47
drives the ball a country mile.
01:49
Really, that's the kind of thing
01:51
that draws people to a club.
01:53
Well, exactly because the club that works for Jason Day
01:56
with this kind of adjustability, the best that we've seen,
01:58
will work for me too.
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