What it's Like to Get Wardrobe Scripted for The Masters
Alex Myers takes a peak behind the (dressing room) curtain and gets outfitted for his own major championship this summer.
Released on 4/2/2019
So remember last year when I did a fashion makeover
with our friends at GQ?
Well, the people at Adidas saw it
and offered to do something similar
ahead of this year's Masters.
And you know I wasn't about to turn down more free clothes.
This time, it wasn't so much of a makeover.
After all, I've worked with Golf Digest's Mr. Style
for a decade, so I've picked up some tips
and some complementary polos.
But I've never been properly scripted
for a major, like a PGA Tour Star.
Sure, I take plenty of my outfits
for my annual buddy's trip pretty seriously.
But at Augusta National, what you see players wearing
is the culmination of a two-year process.
I decided to do some serious investigative journalism
on this super serious topic and hopped
on a flight to San Diago.
I know, I know, I really roughed it for this one.
In recent years, some golf fans have treated the release
of scripting storyboards like the release
of pairings and tee times.
It's kind of a big deal, and it's even bigger business.
When Sergio Garcia won the 2017 Masters,
Adidas's website sold out
of the green shirt twice within days.
Then Adidas almost immediately
began designing the clothes Sergio
would wear at this year's Masters.
That's right, this year.
There's research, designing, manufacturing,
meeting with players, manufacturing,
more meeting with players, more manufacturing,
and, finally, merchandise is shipped to stores
all over the world ahead of the event
at which it will be unveiled.
Adidas only scripts its players for the four actual majors.
Sorry, Players Championship.
And the Masters involves a separate discussion
because of a certain garment the winner gets on Sunday.
But golfers are mostly on their own to mix and match
from collections throughout the rest of the year,
and they take it seriously.
Dustin Johnson doesn't wear orange
because it reminds the University of South Carolina fan
of the rival Clemson Tigers.
Jon Rahm wears a lot of red in honor
of his favorite soccer team.
And Tyrrell Hatton loves purple for...
Well, I don't really know why.
To learn about my fashion preferences,
Adidas Golf's Concept to Consumer Director Shaun Madigan
stalked me on Instagram.
He describes my look as classic sophisticated,
and, while he was probably just being nice, I'll take it.
Shaun then walked me through four outfits
from their July August collection
for my summer trip/tournament, the HGGA Championship.
And after a little adjusting, I wasn't bold enough
to say I usually wear Tiger red,
and some modeling, I had a final storyboard
that I happily signed off on.
Of course, this doesn't mean I'm any closer
to winning my major championship
or to playing like a PGA Tour pro.
But at least I'll be dressed like one.
Look good, feel good, right?
I'm already liking my chances
of pairing that light blue shirt with our green jacket.
[upbeat hip hop music]