What it's Like to Get Wardrobe Scripted for The Masters

Alex Myers takes a peak behind the (dressing room) curtain and gets outfitted for his own major championship this summer.

Released on 4/2/2019

Transcript

00:00
So remember last year when I did a fashion makeover
00:02
with our friends at GQ?
00:04
Well, the people at Adidas saw it
00:05
and offered to do something similar
00:06
ahead of this year's Masters.
00:08
And you know I wasn't about to turn down more free clothes.
00:11
This time, it wasn't so much of a makeover.
00:13
After all, I've worked with Golf Digest's Mr. Style
00:15
for a decade, so I've picked up some tips
00:18
and some complementary polos.
00:20
But I've never been properly scripted
00:22
for a major, like a PGA Tour Star.
00:24
Sure, I take plenty of my outfits
00:26
for my annual buddy's trip pretty seriously.
00:28
But at Augusta National, what you see players wearing
00:31
is the culmination of a two-year process.
00:34
I decided to do some serious investigative journalism
00:36
on this super serious topic and hopped
00:38
on a flight to San Diago.
00:40
I know, I know, I really roughed it for this one.
00:44
In recent years, some golf fans have treated the release
00:46
of scripting storyboards like the release
00:48
of pairings and tee times.
00:50
It's kind of a big deal, and it's even bigger business.
00:54
When Sergio Garcia won the 2017 Masters,
00:57
Adidas's website sold out
00:58
of the green shirt twice within days.
01:01
Then Adidas almost immediately
01:03
began designing the clothes Sergio
01:04
would wear at this year's Masters.
01:06
That's right, this year.
01:09
There's research, designing, manufacturing,
01:11
meeting with players, manufacturing,
01:13
more meeting with players, more manufacturing,
01:15
and, finally, merchandise is shipped to stores
01:17
all over the world ahead of the event
01:18
at which it will be unveiled.
01:21
Adidas only scripts its players for the four actual majors.
01:24
Sorry, Players Championship.
01:26
And the Masters involves a separate discussion
01:28
because of a certain garment the winner gets on Sunday.
01:31
But golfers are mostly on their own to mix and match
01:34
from collections throughout the rest of the year,
01:36
and they take it seriously.
01:38
Dustin Johnson doesn't wear orange
01:39
because it reminds the University of South Carolina fan
01:42
of the rival Clemson Tigers.
01:43
Jon Rahm wears a lot of red in honor
01:45
of his favorite soccer team.
01:46
And Tyrrell Hatton loves purple for...
01:49
Well, I don't really know why.
01:51
To learn about my fashion preferences,
01:53
Adidas Golf's Concept to Consumer Director Shaun Madigan
01:56
stalked me on Instagram.
01:58
He describes my look as classic sophisticated,
02:01
and, while he was probably just being nice, I'll take it.
02:05
Shaun then walked me through four outfits
02:06
from their July August collection
02:08
for my summer trip/tournament, the HGGA Championship.
02:12
And after a little adjusting, I wasn't bold enough
02:14
to say I usually wear Tiger red,
02:16
and some modeling, I had a final storyboard
02:19
that I happily signed off on.
02:22
Of course, this doesn't mean I'm any closer
02:25
to winning my major championship
02:27
or to playing like a PGA Tour pro.
02:29
But at least I'll be dressed like one.
02:31
Look good, feel good, right?
02:32
I'm already liking my chances
02:34
of pairing that light blue shirt with our green jacket.
02:37
[upbeat hip hop music]
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