Introducing the PGA Tour's "Content Kings"
Alex Myers discusses and salutes the PGA Tour pros who always give golf writers something to talk about.
Released on 7/2/2019
So I've got some good news for Phil Mickelson.
You know how he's always been
a bit overshadowed by Tiger Woods?
Well, there's finally a title
he can claim over his long-time rival.
That's because Phil has been named, drum roll, please,
Golf Digest Content King of the PGA Tour!
Okay, so I decided on this award alone,
and it's really not an award,
so much as a very, very unofficial title,
but it's something he can hang his visor on.
So what was the criteria in creating this list?
Basically, I went by which players do the most
to help us create content on our website.
These guys are especially vital
during the slow times of the year
when web traffic slower than JB Holmes hitting a golf shot.
And while star power certainly counts,
I also looked to highlight players
with entertaining social media accounts
like Max Homa and rabblerousers like Patrick Reed.
Some tour pros like Joel Dahmen
got bonus points for having funny caddies.
Others like Dustin Johnson and Brooks Koepka
got extra credit for their famous WAGs.
As you might imagine, WAG-related posts are pretty popular,
and, well, those were pretty much all the rules.
With all due respect to Bryson Dechambeau,
the process wasn't very scientific.
Anyway, you can see the full list on golfdigest.com,
but I'm going to count down the top five here.
Number five, Rory McIlroy.
Simply put, no one provides more highlights
and sound bites than this guy.
Well, other than Phil.
Number four, Eddie Pepperell.
This Brit is the only golfer
who can challenge Max Homa on Twitter.
He keeps an entertaining and thoughtful blog,
and he recently punked fellow Englishman Matt Wallace
so badly that Ashton Kutcher would've been proud.
Number three, Bryson Dechambeau,
another golfer whose pressers have become must-watch TV,
if only to hear his explanations for some of the things
this former physics major does,
like spraying golf balls with water on the range
to test the effects of dew.
He really does this, among other things.
Many, many other things.
God bless you, Bryson.
Number two, Tiger Woods.
To be clear, we write more about Woods
than any other golfer, by far.
It's been said often that Tiger is the Neo,
but he's also the spike when it comes to web traffic.
People will click on any story involving Tiger,
and I mean anything.
For instance, he changed the felt on his pool table
during the 2017 British Open
while he was still recovering from back surgery,
and that wound up being our most-viewed post for the week.
Again, that was during a major championship
in a week he wasn't even playing,
so you better believe we are milking this GOAT
now that he's back.
See what I did there?
And number one, Phil Mickelson,
a man who checks all the crucial content boxes.
Interesting, exciting, controversial?
Check, check, check.
And finally, social media-savvy, check.
This last aspect only came about at the end of 2018,
but man, has Mickelson been great,
offering fantastic takes and daggers
while driving to the course,
instructional videos in flip-flops,
funny fitness tips for your calves,
and now a Fireside with Phil series.
Seriously, writing Phil being Phil
and What will Phil do next posts
is practically a full-time job in itself,
so congrats to Phil on being
the Content King of the PGA Tour.
At least being named our Content King.
And thanks to Phil as well.
Long may his reign last.