Todd Ballard Shows How GoPro is Changing the Game of Golf-Brought to You by BMW

What happens when four of the most innovative minds in golf get together for a round? We tag along to find out.

Brought to You By BMW

Released on 8/6/2014

Credits

Starring: Laird Hamilton, Todd Ballard, Adrienne Cass, and Ed Sanders
Director: Chris Stanford
Producer: Nicole Lloyd

Transcript

00:00
(upbeat rock music)
00:16
(upbeat rock music continues)
00:33
My name's Todd Ballard,
00:34
I'm the Director of Global Sports Marketing for GoPro.
00:36
Our heritage really has been action sports.
00:39
Again, our founder, CEO Nick Woodman, was on a surf trip,
00:42
and that's really how the camera was birthed,
00:44
he was rubber-banding 35mm
00:47
disposable waterproof cameras to his wrist
00:50
and he had the idea of actually making a waterproof camera
00:53
that he could go out and shoot his friends with.
00:55
But really that aha moment happened
00:57
when he decided to turn that camera around
00:59
and take a photo of himself.
01:02
There's the obvious, every day,
01:04
buddies going out and playing golf that wanna
01:06
capture them playing at Pebble Beach for the first time
01:09
and maybe it's the only time in their life
01:10
they're going to be able to play,
01:11
and the camera's so small that they can
01:13
do a lot of different unique positions,
01:15
and they can put it in the hole,
01:16
they can put it on their golf club,
01:17
they can put it on their golf cart.
01:20
The other side is obviously the golf training side.
01:23
Where they can film their swings,
01:25
they can put it on their golf bag
01:26
and then send it back to their coach that can analyze it.
01:31
GoPro is gonna show consumers a unique perspective
01:35
of golf that they've never seen before.
01:37
I think with the audience we've created within action sports
01:40
we're hoping it's gonna bring a new breed of golfers
01:42
to the space.
01:43
So we have that younger audience.
01:44
A lot of the younger golfers also mountain bike,
01:46
they also ski, they're involved in other sports,
01:49
but how do we relate to the older audience?
01:52
You know, there's audience that isn't necessarily
01:55
as technologically savvy.
01:57
So we wanna show them the use of GoPro
01:59
and, at the end of the day, not only can they tell stories
02:02
of their game, but how can they improve their game.
02:04
It's really what the camera is enabling the world to do.
02:06
Which is to self-document experiences
02:08
otherwise you've never been able to do before.
02:11
Our engineering team is leveraging our athletes
02:12
as test pilots.
02:14
And we're working together to find new innovations,
02:17
new things that we think are gonna not only be tested
02:20
and proved in the field,
02:21
but also work for an everyday consumer.
02:23
As a father, it might be, like I said,
02:25
putting it on your child when they first
02:27
learn to ride a bike,
02:28
or their first game of soccer.
02:31
For other people it might be huckin' off a 60-foot cliff,
02:34
for somebody else it might be, at 75 years old,
02:37
playing Pebble Beach for the first time in their lives.
02:39
I think that storytelling and that pride that comes along
02:43
with that content is different for everybody.
02:45
(gentle rock music)
More from golfdigest.com
Equipment The Complete Hot List
Equipment The Complete Hot List
Golf Culture Most Annoying Golfers
Golf Culture Most Annoying Golfers
Instruction How To Do Everything
Instruction How To Do Everything
News & Tours Blog: Stay In The Loop
News & Tours Blog: Stay In The Loop
Ranking 100 Greatest Courses
Ranking 100 Greatest Courses
Cover Story Paulina Gretzky
Cover Story Paulina Gretzky