Todd Ballard Shows How GoPro is Changing the Game of Golf-Brought to You by BMW
What happens when four of the most innovative minds in golf get together for a round? We tag along to find out.
Brought to You By BMW
Released on 8/6/2014
|Starring:||Laird Hamilton, Todd Ballard, Adrienne Cass, and Ed Sanders|
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My name's Todd Ballard,
I'm the Director of Global Sports Marketing for GoPro.
Our heritage really has been action sports.
Again, our founder, CEO Nick Woodman, was on a surf trip,
and that's really how the camera was birthed,
he was rubber-banding 35mm
disposable waterproof cameras to his wrist
and he had the idea of actually making a waterproof camera
that he could go out and shoot his friends with.
But really that aha moment happened
when he decided to turn that camera around
and take a photo of himself.
There's the obvious, every day,
buddies going out and playing golf that wanna
capture them playing at Pebble Beach for the first time
and maybe it's the only time in their life
they're going to be able to play,
and the camera's so small that they can
do a lot of different unique positions,
and they can put it in the hole,
they can put it on their golf club,
they can put it on their golf cart.
The other side is obviously the golf training side.
Where they can film their swings,
they can put it on their golf bag
and then send it back to their coach that can analyze it.
GoPro is gonna show consumers a unique perspective
of golf that they've never seen before.
I think with the audience we've created within action sports
we're hoping it's gonna bring a new breed of golfers
to the space.
So we have that younger audience.
A lot of the younger golfers also mountain bike,
they also ski, they're involved in other sports,
but how do we relate to the older audience?
You know, there's audience that isn't necessarily
as technologically savvy.
So we wanna show them the use of GoPro
and, at the end of the day, not only can they tell stories
of their game, but how can they improve their game.
It's really what the camera is enabling the world to do.
Which is to self-document experiences
otherwise you've never been able to do before.
Our engineering team is leveraging our athletes
as test pilots.
And we're working together to find new innovations,
new things that we think are gonna not only be tested
and proved in the field,
but also work for an everyday consumer.
As a father, it might be, like I said,
putting it on your child when they first
learn to ride a bike,
or their first game of soccer.
For other people it might be huckin' off a 60-foot cliff,
for somebody else it might be, at 75 years old,
playing Pebble Beach for the first time in their lives.
I think that storytelling and that pride that comes along
with that content is different for everybody.
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