Adrienne Cass on How Trendygolf.com Can Elevate Your Look on the Course-Brought to You By BMW

What happens when four of the most innovative minds in golf get together for a round? We tag along to find out.

Brought to You By BMW

Released on 8/6/2014

Credits

Starring: Adrienne Cass
Director: Chris Stanford
Producer: Nicole Lloyd

Transcript

00:00
(upbeat music)
00:33
I'm Adrienne Cass, Co-founder of Trendy Golf dot com.
00:37
When I started the US business what I wanted it to be
00:39
is the highest esteemed private country club experience,
00:42
combined with ya know, Bergdorf Goodman, Barney's
00:46
Saks personal shopping experience.
00:50
Our mindset is that you just really want to make
00:52
available the best brands, brands that you
00:55
really believe in from a quality standpoint,
00:57
a design standpoint and then
00:59
a fashion trend standpoint.
01:01
Um, so we wanna make those brands that
01:04
you can't find anywhere else in one
01:06
place, available on line.
01:08
I think there's a revamped interest in dressing
01:13
well, I think what I've seen in the evolution
01:16
of menswear in the last ten years
01:19
has really been incredible.
01:21
I mean we even went through this phase where the
01:22
Wall Street guys got into this kinda like outdoorsy
01:26
hunter inspired, like they were wearing back
01:29
packs over their suits, and kind of
01:33
picking up on more trends.
01:35
You know you look at the last time we had a real
01:38
revolution in terms of fashion in golf was
01:39
in the 70s with Johnny Miller.
01:41
I think we're helping to change the game
01:43
because we've become your 24-hour, always open
01:45
golf pro shop.
01:47
One of the things I love about the game of golf
01:49
is that it's a game you dress for.
01:52
You actually wear, head to toe, a complete outfit.
01:56
I think there's a great juxtaposition in golf, I
01:59
think the industry's doing a really great job
02:01
of letting in new technology, new schools of thought
02:05
bringing in younger generations, rejuvenating golf,
02:09
while still holding true to what the
02:11
history of the game is.
02:21
(upbeat piano music)
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