60 Hands – The Patrón Tequila Story
It takes 60 hands to make one bottle of Patrón, the world's finest ultra-premium tequila. Presented by Patrón Tequila.
Released on 9/20/2016
[Narrator] As long as we've been making tequila,
we've been making it by hand.
A process which takes no less than 60 hands to complete.
60 meticulous, precise, swiftly moving hands are integral
to creating the exquisitely subtle taste of Patrón Tequila.
One might say these consistently delicious flavors
lie in the hands of our distillers.
Our master distiller, Francisco Alcarez,
has been with us since the beginning.
I'm so proud of Patrón because
we produce the best tequila in the world.
[Narrator] At every step along the way,
you're likely to find one of these experts.
At the very start, they test the agave's sugar content.
Only the finest will move on to become Patrón Tequila.
This is a heart, not only of the plant,
but of what we do, what we love.
[Narrator] The piñas are then transported nearby
to Haciena Patrón, in Jalisco, Mexico,
which was built to honor those who walk
through its grand doors and for the beauty beyond them.
A state-of-the-art reverse osmosis system on the property
creates clean, recycled water for use
in our cooling towers and gardens.
And a compost machine turns unused agave
into mulch to nurture growing agave.
But it's actually within these walls
that the transformation from piña to Patrón takes place.
Hand-chopped, baked for more than three days
in mason brick ovens to soften,
crushed with a two-ton volcanic stone Tahona wheel,
as well as the roller mill to release their juices,
fermented for at least 72 hours,
distilled in handmade copper stills
to ensure the flavors are crisp and smooth,
our aged tequilas are placed in a variety
of handmade barrels,
enveloping the tequila in their distinct aromas and flavors.
My point of view that the most important thing is the art.
[Narrator] Even the bottles receive hands-on attention.
Skilled glass artisans in Mexico create our classic bottles
as unique pieces of art.
The bottles must be just as precious as what goes inside.
While they are beautiful,
they aren't complete without one important detail,
Near Lisbon, Portugal, incredibly skilled men
chop into the very top layer of the cork tree
and carefully peel it off.
The cork is then softened, washed, cut, and cut again
before reaching the top of the bottle
that has been rinsed and filled with the very same tequila.
Then they are hand-numbered and signed.
These quick yet delicate movements ever so carefully
transform the glass bottles into Patrón Tequila bottles.
We make Patrón Tequila by hand.
The same way we always have and always will.
It's not the easiest way,
but it's the only way
to create a tequila that's simply perfect.