60 Hands – The Patrón Tequila Story

It takes 60 hands to make one bottle of Patrón, the world's finest ultra-premium tequila. Presented by Patrón Tequila.

Released on 9/20/2016

Transcript

00:01
[Narrator] As long as we've been making tequila,
00:03
we've been making it by hand.
00:05
A process which takes no less than 60 hands to complete.
00:08
60 meticulous, precise, swiftly moving hands are integral
00:12
to creating the exquisitely subtle taste of Patrón Tequila.
00:16
One might say these consistently delicious flavors
00:19
lie in the hands of our distillers.
00:21
Our master distiller, Francisco Alcarez,
00:23
has been with us since the beginning.
00:26
I'm so proud of Patrón because
00:30
we produce the best tequila in the world.
00:33
[Narrator] At every step along the way,
00:34
you're likely to find one of these experts.
00:37
At the very start, they test the agave's sugar content.
00:40
Only the finest will move on to become Patrón Tequila.
00:44
(music)
00:47
This is a heart, not only of the plant,
00:49
but of what we do, what we love.
00:52
[Narrator] The piñas are then transported nearby
00:54
to Haciena Patrón, in Jalisco, Mexico,
00:57
which was built to honor those who walk
00:58
through its grand doors and for the beauty beyond them.
01:02
A state-of-the-art reverse osmosis system on the property
01:05
creates clean, recycled water for use
01:08
in our cooling towers and gardens.
01:11
And a compost machine turns unused agave
01:13
into mulch to nurture growing agave.
01:17
But it's actually within these walls
01:19
that the transformation from piña to Patrón takes place.
01:23
Hand-chopped, baked for more than three days
01:26
in mason brick ovens to soften,
01:28
crushed with a two-ton volcanic stone Tahona wheel,
01:33
as well as the roller mill to release their juices,
01:36
fermented for at least 72 hours,
01:39
distilled in handmade copper stills
01:41
to ensure the flavors are crisp and smooth,
01:44
our aged tequilas are placed in a variety
01:47
of handmade barrels,
01:49
enveloping the tequila in their distinct aromas and flavors.
01:53
My point of view that the most important thing is the art.
01:56
[Narrator] Even the bottles receive hands-on attention.
01:59
Skilled glass artisans in Mexico create our classic bottles
02:03
as unique pieces of art.
02:05
The bottles must be just as precious as what goes inside.
02:09
While they are beautiful,
02:10
they aren't complete without one important detail,
02:14
the cork.
02:16
Near Lisbon, Portugal, incredibly skilled men
02:19
chop into the very top layer of the cork tree
02:23
and carefully peel it off.
02:25
(music)
02:29
The cork is then softened, washed, cut, and cut again
02:33
before reaching the top of the bottle
02:35
that has been rinsed and filled with the very same tequila.
02:39
Then they are hand-numbered and signed.
02:41
These quick yet delicate movements ever so carefully
02:44
transform the glass bottles into Patrón Tequila bottles.
02:49
We make Patrón Tequila by hand.
02:52
The same way we always have and always will.
02:56
It's not the easiest way,
03:00
but it's the only way
03:02
to create a tequila that's simply perfect.
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