Dustin Johnson participates in golf's strangest tradition

Alex Myers discusses the annual WGC-HSBC Champions photo shoot -- and why this year's PR stunt involving Dustin Johnson and Henrik Stenson was the best yet.

Released on 10/25/2017

Transcript

00:00
So it's late October,
00:01
which means two big occasions are upon us, Halloween,
00:04
and the annual WGC HSBC Champions Tournament launch event.
00:09
Like Halloween, this glorified photo shoot
00:11
involves fun costumes, as well as frightening faces.
00:15
And through the years, we've seen a bit of everything,
00:17
from drum banging to sword fighting
00:21
to whatever the heck this is.
00:24
These photos are always so awkward, yet so delightful,
00:28
and I didn't think it was possible,
00:29
but the creative genius behind this year's event
00:32
managed to raise the bar by raising up golfers.
00:36
Beijing-born contemporary artist Li Wei was brought in
00:39
to direct the PR stunt, emphasis on stunt,
00:42
as he was able to convince Dustin Johnson,
00:44
Henrik Stenson, and Haotong Li to hang
00:47
from high above Shanghai's Peninsula Hotel.
00:50
Kudos, Mr. Wei, and kudos to Stenson
00:53
for getting really, really into it.
00:57
In case you're still trying to figure out
00:58
what in the world is happening in these photos,
01:00
it's quite simple, really.
01:01
Hideki Matsuyama is the event's defending champ
01:04
and everyone is trying to get his coveted trophy
01:06
by flying around and waving golf clubs, obviously.
01:11
Watch out, Hideki.
01:13
Phew, that was close.
01:15
Don't worry, no superstar golfers were harmed
01:18
in the making of these oddly entertaining photos,
01:20
at least we hope.
01:22
It would be a real shame for this tradition
01:24
unlike any other to come to an end,
01:26
although it would take a lot of pressure off
01:28
whoever's been hired to direct in 2018.
01:31
This year's shoot is gonna be tough to top.
01:34
(upbeat music)
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