Driven to Innovate Episode 4: Performance Technology

Some of the greatest equipment at golfers' hands today is not found in the golf bag but rather on their wrists, clipped to their belts or on the floor in the teaching bay. We explore the vast universe of analytical tools such as launch monitors, GPS game-tracking devices and robotic swing trainers, and how they help players stay ahead of the game.
Presented by Porsche.

Released on 3/2/2016

Credits

Featuring: John McPhee, Tom Mase, Mike Stachura, E. Michael Johnson, Keely Levins, and Stina Sternberg
Director: Cathryne Czubek
Producer: Gigi Dement
Director of Photography: Tony Burns

Transcript

00:00
(piano melody)
00:04
Golf isn't just about power and speed.
00:06
To keep improving, it's also about strategy
00:08
and precision and maximizing your own potential.
00:12
And there's where all these new
00:13
performance technology tools really come into play.
00:17
What's really impressive right now
00:19
is this idea of technology that enhances performance.
00:22
What we're doing now is analyzing my game
00:26
or helping me understand how to make the right move.
00:29
Whether it's a swing or statistical analysis
00:32
that once was reserved for PGA Tour players.
00:37
Launch monitors are essentially advanced computers
00:40
equipped with high speed cameras
00:42
that capture the exact ball speed,
00:45
launch angle and spin rate
00:46
with every shot you hit.
00:48
By looking at the results of these launch monitors,
00:51
we can work backwards to make sure
00:52
that we're getting the right club head
00:54
and the right shaft for our particular swing.
00:58
GPS devices of all kinds
01:00
have become an important part
01:01
of the game for many players.
01:03
You have watches that can tell you the exact distance
01:05
you are from the hole and where the hazards are.
01:08
Things that can attach to the butt end of your club
01:10
attract every shot that you take.
01:13
Can even tell you your swing path.
01:15
And then at the end of the round,
01:16
you can go back and look at them and say
01:17
hey, today I was a 2 handicap out of the bunker
01:21
but I was a 30 handicap off the tee.
01:24
All of this data is going to go up into the cloud.
01:26
Your instructor, your coach,
01:29
your equipment provider
01:30
is going to be able to look at this
01:32
and tell you what you should be changing
01:33
to improve your golf game.
01:36
Now a days, there's even robotic training devices
01:39
that will hold the club for you as you swing it
01:43
in order to train a particular swing of a particular club.
01:48
The robot basically does a lot of the swinging for you.
01:52
And it creates muscle memory.
01:54
So this is a way to ensure
01:56
that what you're practicing
01:57
is actually correct.
01:59
You can even set the robot
02:00
to let you feel Tiger Woods' swing
02:02
or Ricky Fowler's swing.
02:03
Pretty much any player you want.
02:05
The bottom line is that golfers
02:06
have an insatiable appetite for improvements.
02:10
And now there's great innovation
02:11
around every turn
02:12
that can help us stay ever ahead.
02:15
(rhythmic beat)
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