Driven to Innovate Episode 2: Irons

The complicated nature of iron design is often hidden under the traditional-looking exterior preferred by better players and traditionalists, and finding that balance between maximum performance and sleek design is an art in itself. Our experts take a look under the hood of the clubs that are truly the engine of every golfer's game.
Presented by Porsche.

Released on 3/2/2016

Credits

Featuring: John McPhee, Tom Mase, Mike Stachura, E. Michael Johnson, Keely Levins, and Stina Sternberg
Director: Cathryne Czubek
Producer: Gigi Dement
Director of Photography: Tony Burns

Transcript

00:01
(slow dramatic music)
00:04
[Speaker] The customization capabilities
00:05
of all irons today are endless.
00:07
And if you take advantage of them,
00:09
your next set of clubs
00:10
could really help elevate your game to a whole new level.
00:14
The golf equipment industry is incredibly competitive,
00:17
and the people who make the clubs are
00:18
incredibly competitive people.
00:21
There's a lot of professional pride there.
00:22
(dramatic string music)
00:24
At Golf Digest we break them up into three categories,
00:27
We have player's irons, game-improvement irons,
00:30
and super game-improvement irons.
00:32
The in super game-improvement category,
00:34
which is for golfer's who really struggle
00:35
to get the ball in the air,
00:37
all the innovation is to get the ball up
00:39
and to get the face to flex a little bit more,
00:41
so that you get more speed and height.
00:44
The wide sole keeps the center of gravity low.
00:46
Center of gravity low, helps the ball go up in the air.
00:51
Game-Improvement irons are the clubs
00:52
that most regular golfers use.
00:54
And they're designed to help you
00:55
hit the ball both farther and straighter.
00:58
One of the most exciting innovations
00:59
we've seen in iron design
01:01
is this idea of a cup face.
01:03
It wraps around the top and the bottom of a club
01:06
to increase that trampoline.
01:08
So the forgiveness in the irons is a big thing.
01:10
We want to carry the water,
01:11
we want to get on the front edge of the green,
01:13
sneak away with our par,
01:15
and go on for the rest of the day.
01:19
Players irons are for pros and very talented amateurs.
01:22
Players who like to work the ball in different directions,
01:25
and these clubs may look very traditional,
01:28
but there's a lot of technology under the hood.
01:30
Great iron is one when you set the club down in address,
01:33
you almost get the feel like it's cradling
01:36
the gold ball for you.
01:37
The innovation that we've seen there
01:40
is about giving a maximum amount of forgiveness
01:44
within this compact shape that a better player prefers.
01:47
The theory is that a better player
01:50
doesn't really want that much forgiveness.
01:52
The fact is, he'll take as much as you can give him,
01:54
as long as you put it in the package that he likes.
01:57
The irons are the scoring clubs in a golfer's bag,
01:59
and they've become so technologically advanced
02:02
that the best players in the world
02:04
can literally dial them in to individual yards.
02:07
And that's key not only to becoming the best,
02:10
but constantly remaining the best.
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