Driven to Innovate Episode 1: Drivers

The driver is the headliner of the golf bag, and the club with the most technology. Golf Digest's equipment editors talk about the advances in adjustability, aerodynamics and materials that are allowing golfers of all abilities to maximize their results off the tee.
Presented by Porsche.

Released on 3/2/2016

Credits

Featuring: John McPhee, Tom Mase, Mike Stachura, E. Michael Johnson, Keely Levins, and Stina Sternberg
Director: Cathryne Czubek
Producer: Gigi Dement
Director of Photography: Tony Burns

Transcript

00:00
(intense pulsing music)
00:05
[Stina] Golf is a unique game because it's not
00:06
about competing against someone else.
00:08
It's about beating your own best score.
00:11
And the technology and the equipment that golfers use
00:13
can really help them stay ahead.
00:15
[Mike Stachura] There is more science and technology
00:18
in golf, than in any other sport.
00:24
The driver is the most powerful club in a golfer's bag,
00:27
and it's also the club with
00:28
the most cutting edge technology.
00:32
[Mike Stachura] Drivers used to be one size fits all.
00:34
Now, they're all sizes in one.
00:36
Players, with the click of a wrench, have the ability
00:39
to change the weight in their driver,
00:42
they can move it to help fight a hook or a slice,
00:45
they can adjust the hosel
00:46
to help hit the ball higher or lower.
00:49
What we're saying is,
00:50
the driver that Jordan Spieth uses,
00:52
or Rory McIlroy uses can be the driver that you play,
00:56
but we now have the capability to adjust its settings
00:59
so that it works for me as well as it works for him.
01:03
The driver's main job is to hit the ball far.
01:06
And in order to hit the ball farther,
01:08
we have to swing the club faster.
01:11
A driver is actually very aerodynamically inefficient.
01:14
It's a flat surface trying to go
01:16
through the air very quickly.
01:18
[Mike Stachura] So we have to figure out a way
01:20
to keep the air tight on the driver so that it moves
01:23
through the air with less disturbance.
01:27
[Mike Johnson] Sometimes, you've even seen companies
01:29
with little ridges on top of the club.
01:31
[Mike Stachura] If it moves through the air
01:32
with less disturbance, I'm going to swing it faster.
01:37
The faster you swing a long club like the driver,
01:40
the harder it is to control.
01:42
So manufacturers are constantly working
01:44
to make the club heads more forgiving.
01:47
Nowadays, we're using very large, oversized
01:51
titanium club heads with graphite crowns.
01:54
And with these new materials, it frees up mass
01:58
that can be moved to other places in the club head.
02:00
You want to try and move a lot of weight low and back
02:04
to be as stable as possible.
02:05
[Mike Johnson] Then you try to make it
02:06
as fast as possible over all parts of the face.
02:10
The ultimate goal of any driver is
02:11
to give you great performance, no matter where
02:14
on the face you hit it.
02:15
That's what's really gonna help golfers stay on top.
02:17
(light bouncy music)
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