Best New Players-Distance Irons 2018

Golf Digest editors E. Michael Johnson and Ashley Mayo clarify what players irons actually are and what players would benefit from putting them into rotation.

Released on 1/30/2018

Transcript

00:00
Ok, players distance irons.
00:02
Yeah.
00:02
Brand new category.
00:03
What does that mean?
00:04
(upbeat music)
00:07
Over the last few years,
00:08
what we've found is there irons in the players category
00:12
trending kind of toward game improvement
00:14
and there irons in the game improvement category
00:16
that kind of trend
00:17
more towards players. Right.
00:19
[Mike] And now there's kind of
00:20
a critical mass in these clubs.
00:22
So we said,
00:23
we can really separate these into three categories.
00:26
And then we have our fourth, super game improvement.
00:29
What they are essentially is,
00:30
they're clubs for me.
00:32
Right They're for the guy
00:33
whose a decent player,
00:35
but maybe has lost half a club of yardage,
00:38
or maybe even a full club of yardage.
00:40
They've been able to design these irons
00:42
with a players shape,
00:44
that appeals to my eye,
00:45
but with a little extra zip in 'em.
00:48
So they look like players irons,
00:49
but they have a little more forgiveness?
00:51
Well, a little more forgiveness,
00:52
but more importantly, more distance.
00:54
Speed. Absolutely.
00:55
[Ashely] Ok.
00:56
We're tryin' to pick up that half club,
00:58
and how they do that
00:59
is their able to either fit out the face
01:01
or they're able to use a special material
01:03
and use a face insert
01:04
that's a little bit stronger. Right.
01:06
Maybe they even use something like an L face,
01:09
which is where the face wraps around gently
01:11
into the sole of the club.
01:13
Provides a little more trampoline.
01:14
[Ashley] And so in terms of designing these things,
01:16
is there give and take when you add
01:19
in these elements of speed?
01:20
Do you have to
01:21
give something up? Yep.
01:22
Golf club design is always a compromise.
01:24
You're always giving up something to get something else.
01:27
In this instance, the biggest challenge for them
01:29
is when you make the face better,
01:31
the sound can become an issue.
01:34
So what some companies have done
01:35
is they will use a urethane,
01:37
or they'll use some foam,
01:39
or they'll use some sort of badge in the back
01:41
to help dampen that sound,
01:43
give it that pleasing sound to the ear,
01:46
but still give you all the distance that you need.
01:48
[Ashley] It almost sounds like driver technology's
01:50
trickling down into these irons.
01:52
It is, I mean we've seen it,
01:53
you know, starting in Fairway Ones
01:55
trickling down to that. Yeah.
01:56
Then into hybrids and now it has absolutely
01:58
gotten down into the iron category.
02:01
You see it all the time.
02:02
It's only exciting for us.
02:03
The golfer. Well especially for me,
02:04
because I need that half club back.
02:06
We all do.
02:08
Thanks Mike.
02:09
(upbeat music)
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